Gold Investment - Home Page

Gold Investment aims to empower investors by giving them access to investment opportunities in the South African gold market.

We believe every individual should invest in gold, and that any investment in gold should start with a plan. It should start with a plan, because without it, most investors will simply not be able to invest in gold in their life times... 

Why invest in gold?

Investors normally buy gold or invest in gold for two fundamental reasons:

• Hedge or Safe Haven (Store of Value) - An investment in gold is known for being an excellent financial hedge or safe haven against adverse economic, political and social changes. Gold has proven time and time again that its an unbeatable store of value during the most trying of times. The gold price has outperformed inflation significantly. 

• Wealth Accumulation - An investment in gold has proven to be an excellent means of accumulating wealth. Prudent investors normally buy gold (or invest in gold) during a bull market or market upswing when it is more affordable to do so. The reason for doing so is because the gold price has a tendency to increase substantially during a bear market or downward swing. In addition to this, the value of gold steadily increases over time, which makes an investment in gold an excellent means to accumulate wealth. 

Be sure to click here for more reasons why you should invest in gold.

Which methods are available to invest in Gold?

There are direct and indirect methods to invest in gold.

Direct methods involves the purchasing of physical gold or gold bullion, which mainly comes in two forms, namely: Gold bullion coins (gold coins) and gold bullion bars (gold bars).

On the other hand, indirect methods include: Gold certificates, Gold Exchange-Traded Funds (GETFs), gold accounts, gold derivatives, gold unit trusts, gold shares and gold spread betting.

Do not be fooled by the naysayers...

Do not be fooled by those who advise people not to invest in gold. One of their favourite excuses why people should not invest in gold, is because gold has no real purpose according to them. This is a blatant lie. Gold has a real purpose, not only in terms of investment, but also in terms of other uses.

For example: It is no secret that gold is used all over the world in jewelry and in industrial applications, especially in the electronics field.